Portfolio

“100 THINGS TO DO IN RENO
BEFORE YOU DIE”

By Mikalee Byerman

“Could you compile 100 essential things to do in Reno? Well, now you don’t have to because talented writer Mikalee Byerman has done it for you.”
Reno-Tahoe Tonight

“I have lived here since 2007 and thought I knew everything about Reno but this filled me in on all the great stuff I had been missing!”
Reader Review

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Podcast & Audio Storytelling

Reno Dads Podcast: Dating as a Single Parent with Mikalee Byerman
In this episode, the Reno Dads podcast sat down with Mikalee Byerman, a local mom, marketing guru, and Reno Moms Blog contributor to talk about solo/single parenting, dating in Reno, and online dating.

How to Breakthrough with Content (On-Air with AIA Podcast – AIA is a top-10 promotional products distributor community in the United States)
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.

Coffee with Kurt Podcast: Just the Positive (Podcast hosted by Kurt Thigpen, Washoe County School Board Trustee)
This week’s episode is with Mikalee Byerman, the VP of Strategy at The Estipona Group in Reno, Nevada. We’re talking about the positive media platform they launched in February 2019 called JustThePositive.com.

Better PR Podcast: Communicating in a Virtual Age
Kathie Taylor and Even Muth talk with Jackie Shelton and Mikalee Byerman of Estipona Group about virtual workspaces and how to make the best of any communication.

Reno Storytellers Project: “The brick that changed everything”
In this story, Mikalee Byerman tells us how a brick changed her life and how she rebuilt her life, one brick at a time.

Popular Open Letters & Blog Posts

An Open Letter to Amy Schumer: Please Allow Me to Show You a Proper Dump
(with 34,000+ page views, this is the third most popular post ever on Reno Moms Blog)

An Open Letter to Busy Parents: Here’s a Reason to Make Time for Flu Shots
(this was the most viewed blog post of the year for the Immunize Nevada website and earned national attention)

When ‘Good Vibes Only’ Goes Bad: Toxic Positivity Explained

An Open Letter to My Graduating Son: Whatever You Do, Don’t Set the World on Fire

How my marriage ended with a brick (And no, that’s not me being cute. Or even symbolic. Literally. With a brick. Seriously…You can’t make this sh*t up…)

Wait — How Exactly Did I Get Here Again?
(this post explains how TIME Magazine linked to my blog — and introduced me to a whole new kind of reader…)

Dear Universe: Can You Hear Me Now?
(the post that explains how Diet Coke discovered me and made me a part of their viral birthday marketing campaign)

Dear Universe (The Addendum): Oops. My Bad…
(Diet Coke rights what is wrong — and San Francisco State University writes what is wrong with my blog!)

Travel Writing

RENO Magazine, Sept/Oct 2012, “A Different Kind of ‘Storey'” (exploring historic Virginia City, Nev., located in Storey County)

Spare Foot Moving Guides: “20 Things You Need to Know Before You Move to Reno”

Video