Portfolio
100 THINGS TO DO IN RENO
BEFORE YOU DIE
By Mikalee Byerman
Published by Reedy Press, St. Louis
“Could you compile 100 essential things to do in Reno? Well, now you don’t have to because talented writer Mikalee Byerman has done it for you.”
– Reno-Tahoe Tonight
“I have lived here since 2007 and thought I knew everything about Reno but this filled me in on all the great stuff I had been missing!”
– Reader Review
Available:
National Bylines
Ladies’ Home Journal, “The Photo Booth of Horror”
Personal essay that appeared on the final page of this national women’s magazine
Homes & Land Magazine, “Pattern Play”
(home decor story about mixing patterns, with sidebars)
Huffington Post: “8 Things You Don’t Want to Hear (But Need to Hear) During Divorce”
Southwest Spirit Magazine: “Spirit of Nevada: North vs. South”
DivorcedMoms.com Feature Story: “How to End a Marriage: A Game of ‘Would You Rather…'”
Homes | Real Estate | Relocation
Newlands Mansion
“Home” feature in RENO Magazine that tells the story of the historic mansion of renowned Nevada Senator Francis Newlands
Framing the Future
Cover story from RENO Magazine detailing the efforts of female homebuilding executives to bolster the housing market
20 Things You Need to Know Before You Move to Reno
SpareFoot Moving Guide story about the allure of living in Reno, Nevada
Homes & Land Magazine, “Pattern Play”
Home decor story about mixing patterns, with sidebars
Education Guides
Resources and Scholarships to Help You Earn Your Master’s Degree as a Single Parent
Ready, Set, Vote: A College Student’s Guide to First-Time Voting
Mind Matters: A College Student’s Mental Health Handbook
Conquering Student Hunger: Resources to Overcome Food Insecurity in College
The International Student’s Guide to Earning a Master’s Degree in the U.S.
Profiles & Lifestyle
More than Skin Deep
RENO Magazine cover profile on Dr. LaDawn Talbott, former runway model and current reconstructive surgeon
Faces of Change
Lifestyle piece profiling three women thriving during times of transition
E Loves Me, E Loves Me Not
RENO Magazine cover story on the fun and perils of online dating
For Pets’ Sake
Cover story profiling the executive director of the Nevada Humane Society
Fire Starter
RENO Magazine cover profile of anti-bullying advocate Lilliana Trinchero
Driven to Success
RENO Magazine cover profile of National Automobile Museum Executive Director Jackie Frady
Accentuate the Positive
RENO Magazine cover profile of local broadcaster and “Positively Northern Nevada” creator Jennifer Burton
Health Writing
Just the Paws-itive: The Benefits of Pet Therapy
Knowledge is Power — Renown Journey cover profile of genetic breast cancer survivor
Food Chaining Is a Simple Technique to Expand Your Child’s Diet
Start Strong in 2019 by Avoiding These 4 Diet Traps
Smells Like Teen Spirit — Renown Journey cover profile of teen leukemia patient
Social Psychology Writing
What it Really Means to Be an Introvert in the Modern Workplace
Written to complement a Featured Speaking role at the Speak Up Women Conference in October 2022
Choose Levity — Not Toxic Positivity
LinkedIn newsletter highlighting the idea that “Good vibes only” messaging won’t cure all that ails us
You are what you ‘digitally’ eat (at work and in life) — Reno Gazette-Journal
Article that gained the attention of world-renowned author, social psychologist and Oprah content creator Shawn Achor, who also shared it on his Facebook page on May 10, 2019
Travel Writing
Free Range Art Highway — Nevada Magazine & Visitor Guide, Fall 2023
The Great Silver State Way — Nevada Magazine & Visitor Guide, Sring 2023
Carson Valley Summer Bites (Press Release) — 2024
20 Things You Need to Know Before Coming to Reno — SpareFoot Moving Guides
A Different Kind of ‘Storey’ — RENO Magazine travel piece
Spirit of Nevada: North vs. South — Southwest Spirit Magazine
Popular Essay Writing
An Open Letter to Amy Schumer: Please Allow Me to Show You a Proper Dump
With 34,000+ page views, this is the third most popular post ever on Reno Moms Blog
An Open Letter to Busy Parents: Here’s a Reason to Make Time for Flu Shots
Most-viewed blog post of the year for the Immunize Nevada website; the post earned national attention on health sites
An Open Letter to My Graduating Son: Whatever You Do, Don’t Set the World on Fire
Wait — How Exactly Did I Get Here Again?
TIME Magazine once linked to my blog — here’s how that happened
Dear Universe: Can You Hear Me Now?
Diet Coke made me a part of their viral birthday marketing campaign
Dear Universe (The Addendum): Oops. My Bad…
Diet Coke rights what went wrong — and San Francisco State University ‘writes’ what is wrong with my blog!
Podcast & Audio Storytelling
The Cheri Hill Show
In this episode of her popular business podcast, Cheri Hill interviews Mikalee about how to humor (yes, that’s a verb) — at work and in life.
The Meaning Project Podcast: Humor Strategy and Bad Therapy with Mikalee Byerman
Dr. Dan interviews Mikalee Byerman about what it means to be a “humor strategist,” just how bad therapy can get, and her 4 tips for a more meaningful life – (hint, “reconnect, praise, gratitude, observations – but you’ll have to listen to know what those mean!). To “see” the interview, watch the YouTube version!
Reno Dads Podcast: Dating as a Single Parent with Mikalee Byerman
In this episode, the Reno Dads podcast sat down with Mikalee Byerman, a local mom, marketing guru, and Reno Moms Blog contributor to talk about solo/single parenting, dating in Reno, and online dating.
How to Breakthrough with Content (On-Air with AIA Podcast – AIA is a top-10 promotional products distributor in the United States)
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.
Coffee with Kurt Podcast: Just the Positive (Podcast hosted by Kurt Thigpen, former Washoe County School Board Trustee)
This episode is with Mikalee Byerman, the VP of Strategy at The Estipona Group in Reno, Nevada, discussing the need for humor and positivity at work and in life.
Better PR Podcast: Communicating in a Virtual Age
Kathie Taylor and Even Muth talk with Jackie Shelton and Mikalee Byerman of the Estipona Group about virtual workspaces and how to make the best of any communication.
Reno Storytellers Project: “The brick that changed everything”
In this story, Mikalee Byerman tells us how a brick changed her life and how she rebuilt her life, one brick at a time.