By Mikalee Byerman

Published by Reedy Press, St. Louis

“Could you compile 100 essential things to do in Reno? Well, now you don’t have to because talented writer Mikalee Byerman has done it for you.”
Reno-Tahoe Tonight

“I have lived here since 2007 and thought I knew everything about Reno but this filled me in on all the great stuff I had been missing!”
Reader Review


Homes | Real Estate | Relocation

Newlands Mansion
“Home” feature in RENO Magazine that tells the story of the historic mansion of renowned Nevada Senator Francis Newlands

Framing the Future
Cover story from RENO Magazine detailing the efforts of female homebuilding executives to bolster the housing market

20 Things You Need to Know Before You Move to Reno
SpareFoot Moving Guide story about the allure of living in Reno, Nevada

Homes & Land Magazine, “Pattern Play”
Home decor story about mixing patterns, with sidebars

Profiles & Lifestyle

More than Skin Deep
RENO Magazine cover profile on Dr. LaDawn Talbott, former runway model and current reconstructive surgeon

Faces of Change
Lifestyle piece profiling three women thriving during times of transition

E Loves Me, E Loves Me Not
RENO Magazine cover story on the fun and perils of online dating

For Pets’ Sake
Cover story profiling the executive director of the Nevada Humane Society

Fire Starter
RENO Magazine cover profile of anti-bullying advocate Lilliana Trinchero

Driven to Success
RENO Magazine cover profile of National Automobile Museum Executive Director Jackie Frady

Accentuate the Positive
RENO Magazine cover profile of local broadcaster and “Positively Northern Nevada” creator Jennifer Burton

Social Psychology Writing

What it Really Means to Be an Introvert in the Modern Workplace
Written to complement a Featured Speaking role at the Speak Up Women Conference in October 2022

Choose Levity — Not Toxic Positivity
LinkedIn newsletter highlighting the idea that “Good vibes only” messaging won’t cure all that ails us

You are what you ‘digitally’ eat (at work and in life) — Reno Gazette-Journal
Article that gained the attention of world-renowned author, social psychologist and Oprah content creator Shawn Achor, who also shared it on his Facebook page on May 10, 2019

Popular Essay Writing

An Open Letter to Amy Schumer: Please Allow Me to Show You a Proper Dump
With 34,000+ page views, this is the third most popular post ever on Reno Moms Blog

An Open Letter to Busy Parents: Here’s a Reason to Make Time for Flu Shots
Most-viewed blog post of the year for the Immunize Nevada website; the post earned national attention on health sites

An Open Letter to My Graduating Son: Whatever You Do, Don’t Set the World on Fire

How my marriage ended with a brick (And no, that’s not me being cute. Or even symbolic. Literally. With a brick. Seriously…You can’t make this sh*t up…)

Wait — How Exactly Did I Get Here Again?
TIME Magazine once linked to my blog — here’s how that happened

Dear Universe: Can You Hear Me Now?
Diet Coke made me a part of their viral birthday marketing campaign

Dear Universe (The Addendum): Oops. My Bad…
Diet Coke rights what went wrong — and San Francisco State University ‘writes’ what is wrong with my blog!

Podcast & Audio Storytelling

The Cheri Hill Show
In this episode of her popular business podcast, Cheri Hill interviews Mikalee about how to humor (yes, that’s a verb) — at work and in life. 

The Meaning Project Podcast: Humor Strategy and Bad Therapy with Mikalee Byerman
Dr. Dan interviews Mikalee Byerman about what it means to be a “humor strategist,” just how bad therapy can get, and her 4 tips for a more meaningful life – (hint, “reconnect, praise, gratitude, observations – but you’ll have to listen to know what those mean!). To “see” the interview, watch the YouTube version

Reno Dads Podcast: Dating as a Single Parent with Mikalee Byerman
In this episode, the Reno Dads podcast sat down with Mikalee Byerman, a local mom, marketing guru, and Reno Moms Blog contributor to talk about solo/single parenting, dating in Reno, and online dating.

How to Breakthrough with Content (On-Air with AIA Podcast – AIA is a top-10 promotional products distributor in the United States)
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.

Coffee with Kurt Podcast: Just the Positive (Podcast hosted by Kurt Thigpen, former Washoe County School Board Trustee)
This episode is with Mikalee Byerman, the VP of Strategy at The Estipona Group in Reno, Nevada, discussing the need for humor and positivity at work and in life.

Better PR Podcast: Communicating in a Virtual Age
Kathie Taylor and Even Muth talk with Jackie Shelton and Mikalee Byerman of the Estipona Group about virtual workspaces and how to make the best of any communication.

Reno Storytellers Project: “The brick that changed everything”
In this story, Mikalee Byerman tells us how a brick changed her life and how she rebuilt her life, one brick at a time.