Portfolio

“100 THINGS TO DO IN RENO
BEFORE YOU DIE”

By Mikalee Byerman

“Could you compile 100 essential things to do in Reno? Well, now you don’t have to because talented writer Mikalee Byerman has done it for you.”
– Reno-Tahoe Tonight

“I have lived here since 2007 and thought I knew everything about Reno but this filled me in on all the great stuff I had been missing!”
– Reader Review

Available On

Amazon

Barnes & Noble

National Bylines

Ladies’ Home Journal, “The Photo Booth of Horror”
(personal essay)

Homes & Land Magazine, “Pattern Play”
(home decor story about mixing patterns, with sidebars)

Huffington Post: “8 Things You Don’t Want to Hear (But Need to Hear) During Divorce”

Southwest Spirit Magazine, Spirit of Nevada: North vs. South’

DivorcedMoms.com Feature Story: “How to End a Marriage: A Game of ‘Would You Rather…'”

Podcast & Audio Storytelling

The Meaning Project Podcast: Humor Strategy and Bad Therapy with Mikalee Byerman
Dr. Dan interviews Mikalee Byerman about what it means to be a “humor strategist,” just how bad therapy can get, and her 4 tips for a more meaningful life – (hint, “reconnect, praise, gratitude, observations – but you’ll have to listen to know what those mean!). To “see” the interview, watch the YouTube version!

Reno Dads Podcast: Dating as a Single Parent with Mikalee Byerman
In this episode, the Reno Dads podcast sat down with Mikalee Byerman, a local mom, marketing guru, and Reno Moms Blog contributor to talk about solo/single parenting, dating in Reno, and online dating.

How to Breakthrough with Content (On-Air with AIA Podcast – AIA is a top-10 promotional products distributor community in the United States)
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.

Coffee with Kurt Podcast: Just the Positive (Podcast hosted by Kurt Thigpen, Washoe County School Board Trustee)
This week’s episode is with Mikalee Byerman, the VP of Strategy at The Estipona Group in Reno, Nevada. We’re talking about the positive media platform they launched in February 2019 called JustThePositive.com.

Better PR Podcast: Communicating in a Virtual Age
Kathie Taylor and Even Muth talk with Jackie Shelton and Mikalee Byerman of Estipona Group about virtual workspaces and how to make the best of any communication.

Reno Storytellers Project: “The brick that changed everything”
In this story, Mikalee Byerman tells us how a brick changed her life and how she rebuilt her life, one brick at a time.

Popular Open Letters & Blog Posts

An Open Letter to Amy Schumer: Please Allow Me to Show You a Proper Dump
(with 34,000+ page views, this is the third most popular post ever on Reno Moms Blog)

An Open Letter to Busy Parents: Here’s a Reason to Make Time for Flu Shots
(this was the most viewed blog post of the year for the Immunize Nevada website and earned national attention)

When ‘Good Vibes Only’ Goes Bad: Toxic Positivity Explained

An Open Letter to My Graduating Son: Whatever You Do, Don’t Set the World on Fire

How my marriage ended with a brick (And no, that’s not me being cute. Or even symbolic. Literally. With a brick. Seriously…You can’t make this sh*t up…)

Wait — How Exactly Did I Get Here Again?
(this post explains how TIME Magazine linked to my blog — and introduced me to a whole new kind of reader…)

Dear Universe: Can You Hear Me Now?
(the post that explains how Diet Coke discovered me and made me a part of their viral birthday marketing campaign)

Dear Universe (The Addendum): Oops. My Bad…
(Diet Coke rights what is wrong — and San Francisco State University writes what is wrong with my blog!)

Business Writing

Reno Gazette-Journal: “You are what you ‘digitally’ eat — at work and in life”
(this post gained the attention of world-renowned author, social psychologist and Oprah content creator Shawn Achor, who shared it on his Facebook page on May 10, 2019)

Shhhhhh, Facebook Actually Is Listening: Surveillance Marketing Explained

Renown Journey cover story, “Live Happy” (profile of teen cancer survivor Kristin Katich)

NCET Biz Tips: “2% introverts isn’t nearly enough in leadership”

BizNevada Magazine, “Five Ways the Millennial Mindset Can Inspire Nevada Workplaces”

Clickbait-and-Switch: The Power and Perils of PR Ploys

How to Start a Business in Nevada: Part 7 – The Marketing Plan

Saving Lives, Leaving a Legacy: The Gift of Organ and Tissue Donation